SEO Audits are essential for business owners to have a detailed analysis of their website and the steps that need to be taken in order to improve their SEO ranking.

SEO audits help you identify your strengths and weaknesses, as well as providing recommendations for improvement.

A good SEO audit action plan should include the following steps:

• The first step is to determine what you want to accomplish with the audit. Do you have a new website or one that hasn’t been updated in years? What kind of traffic do you want to generate? Are you trying to rank for specific keywords? Or are you just trying to increase your brand awareness?

• The second step is to figure out which aspects of your business need optimization. Is your site properly structured and optimized for search engines? Do your competitors have better-optimized websites than yours? What about their backlinks — do they have more than you?

• The third step is to identify any technical issues on your website that could affect how well it performs in the SERPs, such as broken links, duplicate content and poorly coded HTML pages. You also want to look at things like image filenames and alt tags and whether they’re unique enough not to be flagged by Google as duplicate content.

After performing an audit of your site, you can then make changes based on what you find during the audit process. This can include adding new keywords, removing irrelevant ones and changing existing content so it appeals more strongly to users who are searching for those terms

How does SEO work?

When you search for something online, the search engine uses an algorithm to decide which websites to show you. Google's algorithm looks at the words on your page and how often they're used in other pages that rank well. Then, it takes into account other factors like how many links point to your page and how fresh those links are.

There are lots of ways to make sure your content ranks well: writing high-quality posts, using keywords that people might search for, adding internal links to related articles on your site, and so on. But there's one thing you can do that should be part of every piece of content you publish: create a sitemap! This is a map of all your pages so Google knows where everything is—and it helps keep everything organized on your end as well!

How do I know if my site needs SEO?

If you're looking at your website analytics and seeing an underwhelming number of visitors from organic search, it may be time to consider investing in SEO. If you're getting lots of traffic—but none of it is coming from search engines—it might also be worth considering investing in SEO as well because those people aren't finding what they're looking for on their first try (which means they might never return).

Should I Do SEO, Run PPC Ads, or Both?

We get this question a lot, and it's a good one! It's important to know the difference between search engine optimization (SEO) and paid search advertising (PPC), as well as what each can do for you.

Search engine optimization (SEO) is the process of improving your website’s visibility in search engines through organic search results—the unpaid listings that appear in response to a user query. In other words, if someone searches for “best coffee shops in [your city],” your website may appear in the results because it has been optimized for that query.

Paid search advertising, on the other hand, is an online advertising model used to direct traffic to websites by purchasing keywords from Google AdWords or other search engines. When someone searches for those keywords on Google (or Bing), an ad will appear alongside the organic results—and if they click on that ad, you pay Google for that click.

So what's the best way to go? It depends on your goals and situation. If you're just starting out and want to build up visibility quickly, run some PPC ads. If you're looking for more lasting results, do some SEO optimization instead!